About

Our Team

Mark Stickel

Managing Partner/Chief Analytics Officer
Mark has consulted with well over 300 companies ranging from the Fortune 100 to franchise and small business operations. He has trained and implemented several personal development programs for multiple companies and developed innovative new paradigms for scores of businesses across the country. He has been an active part owner of a franchise business and has assisted franchises in improving profit margins by 40%, increasing revenue by 200+% and doubling employee retention. All by applying the business operation efficiency principles that are now available through Profit Street.

Scott Stickel

Managing Partner/Chief Executive Officer
Scott has 25 plus years of executive management experience in all departments of software companies, including development, implementation, client services and sales. He has 10 plus years working within Fortune 500 environments. He has successfully opened up new vertical and geographic markets, developed strategic alliances with multiple companies and successfully designed and implemented online cloud based SaaS strategies.

Dick Rennick

Executive Vice President
Considered a sage within the franchise industry, Dick brings invaluable knowledge and expertise to the Profit Street leadership team. He was the founder and former CEO of American Leak Detection, a past president of the IFA (International Franchise Association) and has received numerous industry awards including; “Entrepreneur of the Year” (by IFA), and “Franchisor of the Year”.

Dana Boesen

V.P. of Information Technology
Dana has spent nearly two decades cultivating his love of technology while honing his skills in several widely used and prominent technologies. He has worked in both the public and private sectors, serving in many capacities including Network Security Analyst, System Administrator, Network Administrator, IT Project Manager, and most recently Manager of IO.OS IT Implementation. He has played critical roles in building multiple data centers throughout the United States.  Throughout Dana’s career in information technology he has made it his personal goal to learn all he can and apply this knowledge in a manner that helps companies succeed. Dana brings this passion and commitment to Profit Street where he is responsible for the architecture, design and support of the external customer environment, as well as the internal design and support of the employee environment.

Paul Landaker

V.P. of Marketing
Thirty plus years of advertising, direct marketing and magazine publishing experience has given Paul a great depth of knowledge and understanding of the brand marketing process. Paul has two distinct sides: on the one hand he's a deep thinker, a strategist that looks long term. On the other hand he's a doer who rolls up his sleeves on every project. Paul has overseen the big picture thinking as well as the day-to-day workings of advertising agency client relationships. Paul’s marketing and branding experience provides great branding insight and perspective to the Profit Street team.

J. Andrew Moorer

V.P. of Finance
Andrew has over twenty-five years experience in accounting and finance in both public and private companies operating in the service, manufacturing and investment banking industries. Prior to joining Profit Street, he serviced as a consultant, assuming the role of Controller or Chief Financial Officer, where he utilized his unique skills set and extensive experience to benefit client organizations in every aspect of their accounting and financial management operations. Andrew is and important component of the Profit Street senior management team, by assuring proper fiscal management to the organization.

Joseph Cyrus

V.P. of Client Services
Joseph is a proven leader in Omni-Channel client support guiding operational output through collaborative decision-making. He brings vast experience in customer connectivity through organizational brand, product, and SaaS development and has successfully partnered with industry leaders on product evolution and client satisfaction. Joseph puts a spotlight on communication quality and detailed attention towards its delivery ensuring a World-Class client experience.